The Brewniverse is the go-to site for everything beer- from novice to expert, connoisseur to social drinker, newbie to seasoned, and back again.
We will accomplish this through:
Unique and memorable branding
A well-organized site that is accessible, searchable, and mobile-friendly
Content that serves the entire audience, from 10,000 ft. to ground level and is engaging and sharable
An encouragement of community and dialogue
A dedication to constantly evolve, improve, and find better ways to operate
Everyone has their own Brewniverse-
informational: homebrewing, sampling, learning everything about a beer
cultural: exploring new brands and tastes, pairing with food, socializing around a common interest.
emotional: gifting a beer you really like to a person you really like, sharing a six-pack while catching up with your spouse after a long day or having a few while fishing with your dad
social: an interesting topic to talk about and explore, a regular part of weekly activities, a new way to experience something
informational: homebrewing, sampling, learning everything about a beer
cultural: exploring new brands and tastes, pairing with food, socializing around a common interest.
emotional: gifting a beer you really like to a person you really like, sharing a six-pack while catching up with your spouse after a long day or having a few while fishing with your dad
social: an interesting topic to talk about and explore, a regular part of weekly activities, a new way to experience something
This site will capture all that and more- in a relevant, engaging, welcoming and accessible way.
The Brewniverse will be a powerful way to experience beer and beer culture, unlike any other.
A prevailing approach in beer-related media right now is exclusivity; an attitude of lofty opinion and patronizing education.
The Brewniverse is for everyone.
What will set us apart is an inclusive, welcoming environment. We believe that beer and beer-related culture is fascinating. And that, regardless of level of knowledge, anyone who is interested in the content or wants to know more should have that opportunity.
What will set us apart is an inclusive, welcoming environment. We believe that beer and beer-related culture is fascinating. And that, regardless of level of knowledge, anyone who is interested in the content or wants to know more should have that opportunity.
The Brewniverse will create, cultivate and activate the beer community.
From cursory content consumers to daily deep-dive diehards, there will be relevant and engaging content for all, presented in an easily accessible and digestible format that encourages exploration, and evolution, of each individual’s own unique Brewniverse.
From cursory content consumers to daily deep-dive diehards, there will be relevant and engaging content for all, presented in an easily accessible and digestible format that encourages exploration, and evolution, of each individual’s own unique Brewniverse.